Tuesday, 07 February 2012
Frequently Asked Questions

What is DataCenter.TV?

DataCenter.TV is the video programming section of the Data Center Journal for the data center community. It supports the data center community through the aggregation and distribution of Information Technology, Engineering, Design and Data Center Journal related video on the web.

Who can view DataCenter.TV?

All new programming will be available for all Data Center Journal readers on the main page of the website (www.datacenterjournal.com) or at www.datacenter.tv .

What will the programming consist of?

The intention of DataCenter.TV is to provide the data center community with educational and informative programming that is a blend between news, instruction and entertainment. Programming segments will vary in length from three minutes to fifteen. Programming types will include:

  1. Interviews
  2. Energy Efficiency segments
  3. Data Center profiles
  4. Trade show coverage
  5. Tutorials
  6. Product Reviews
  7. And More!

How can I sponsor a Program on DataCenter.TV?

Sponsorship opportunities are available for all of our programming at DataCenter.TV. Sponsored programming will include a 15-30 second commercial prior to the sponsored program beginning. If you are interested in sponsoring your own programming you can submit your ideas by contacting our editor Randy J. Ortiz at 678-762-9366 or via email at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it All programming suggestions must be educational, informative, entertaining and please no infomercials.

Do Online Video Ads work?

Yes, Online Video Ads Work. The community of online video watchers is growing. ComScore reported that the number of consumers viewing videos increases yearly by 20%. People are about twice as likely to play a video, or replay one that started automatically, than they are to click through standard JPG or GIF image ads.

The above mentioned Online Publishers Association study recently conducted surveyed a representative U.S. population sample of 1,241 Internet users aged 12 to 64 and reported the following:

  • 40 percent clicked a link or visited a web site mentioned in the video ad
  • 34 percent went to the advertiser's web site
  • 15 percent requested product information
  • 14 percent visited the store to check out a product
  • 10 percent forwarded the ad to a friend or family member
  • 8 percent made a purchase
  • Average viewing time spent with a video ad was 21 seconds

The above findings show the power of video ads to engage viewers.

How much does it cost to sponsor DataCenter.TV programming?

Video ads are similar to banner ads, but much more sophisticated, as they use animated images and video clips that move to attract interest. This type of marketing on DataCenter.TV can be sold on a weekly or monthly campaign.

Most videos once aired on the main page will be cataloged in our video library for continued viewing. If you are interested in continued sponsorship of a program then please contact us for more information at 678-762-9366 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

What if I do not have a commercial?

If you require assistance with producing a 15-30 second commercial we can assist you through our media group (DCJ Media). Please contact us to discuss pricing and your requirements.

What file formats do you accept?

We accept video in a wide range of popular formats. The fastest way to get your videos into DCTV is to submit each file in MPEG4 format with MP3 audio or MPEG2 with MP3.

While we also support other digital formats such as QuickTime, Windows Media, and RealVideo, it's important to note that submitting your files in these formats may significantly delay us from using them. In some cases, we may not be able to add your video at all.

Here are our preferred video specs:

  • NTSC (4:3) size and framerate, deinterlaced
  • Video Codec: MPEG2 or MPEG4 (MPEG4 preferred)
  • Video Bitrate: at least 260Kbps (750kbps preferred)
  • Audio Codec: MP3 vbr
  • Audio Bitrate: at least 70Kbps (128 Kbps preferred)

What are the technical requirements for my video to be included?

  • The video must be in a format we accept; see above
  • The video must contain recognizable video content (video container files that do not contain video will not be accepted)
  • The frame rate should be above 12 frames per second
  • The video metadata must be accurate and relevant to the content you upload (no spam)
  • The video must be at least 10 seconds long
 
 
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